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CRAFT AND MICRO-FOOD PRODUCERS

Marketing and Cost-Accounting for the Home-Based Business (Craft and Micro-food Producers)

TARGET AUDIENCE:

Small and medium sized business owners in the craft and micro-food industries

DESCRIPTION:

How can you make the most out of retail and wholesale market opportunities?

Managing your business, while exploring and developing new opportunities, means acquiring skills and marketplace know-how.  How you price, display, and market your product is crucial. But, so is sound financial management and a well-developed understanding of what drives the retail and wholesale marketplace.

Cash flow management, pricing, the right suppliers, displays, marketing secrets and more—get the skills tool kit you need to crack retail and wholesale markets.

CONTENT:

In this strategically planned two-day workshop, you’ll find out how to better plan, manage and grow your cottage industry enterprise.  

Day One – Cost Accounting

  • Cost of production
  • Cost of goods sold
  • Working capital, cash flow management
  • Break-even analysis
  • Pricing products for retail/wholesale markets
  • How to identify and select suppliers

Day Two – Marketing

  • Merchandising and display for craft/trade shows
  • Client tracking
  • Promotional material
  • Quality products
  • Labeling and packaging
  • Shipping and distribution networks
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