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MARKETING AND SALES

Market Planning and the 5 P’s

TARGET AUDIENCE:

Entrepreneurs and small business owners

DESCRIPTION:

How do I ensure a return on my marketing investment?

Are you thinking about introducing a new product or service?  Entering a new territory?  Increasing your marketing budget?  Or are you just beginning to market your business?

The best way to ensure a successful return on your marketing dollar is to understand your product/service, your market, and your goals.  Finding the tools to help you gather information and clearly measuring your marketing objectives is the key to developing an effective and practical marketing plan.

Improve your bottom line by implementing a comprehensive marketing strategy!

CONTENT:

In a hands-on, interactive workshop you will learn about...

  • The marketing challenge
  • Marketing terminology
  • What is marketing?
  • A marketing orientation
  • Market analysis
  • The 5P’s: product, price, place, packaging and promotion

And more...

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