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MARKETING AND SALES

Promotion for Business Success

TARGET AUDIENCE:

Entrepreneurs and small business owners and managers who have already attended the original “Do-it-Yourself Marketing and Promotion” or “Market Planning and the 5 P’s” workshops, and are interested in further in-depth information and discussion on the topic of marketing

DESCRIPTION:

What is the best way to market my business?

Your business won't last very long if your potential customers don't know what you sell, where you are or how they can contact you. Getting customers to your door is critical. There are plenty of ways to promote your company, but not all of them are effective for your type of business and some can be expensive. The key to successful marketing is selecting the right audience, crafting a message that sells and delivering it in a unique and memorable way. 

Learn more about how to better target your marketing effort, saving time and money.

CONTENT:

In a hands-on, interactive workshop you will learn about...

  • Managing Marketing for Today’s Customers
  • Business Orientations in the Marketplace
  • Niche Marketing           
  • Customer Perceptions and Market Positioning
  • Value and Pricing Challenges
  • Customer Relationship Management

And more...

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