TaylorMade Solutions is a New Brunswick owned and operated company specializing in Marketing, Communications, and Business Processes. With the ever-changing digital landscape, TaylorMade Solutions offers a highly focused and specialized approach in the area of designing and implementing integrated marketing strategy and tactics. Our real, practical and down-to-earth experience is designed to help small businesses, not-for-profit organizations, and municipal governments discover and implement their customized strategy, which includes a customized analysis of your social media road map; how to leverage social media tools like Facebook, Google+, Twitter, and LinkedIn to connect with customers, prospects, and stake holders, to generate more brand awareness, increase sales, and improve your communications.
TaylorMade Solutions offers a unique single source of knowledge on how to use the best social media tools, along with original case studies, reviews of the latest industry research, and advice direct from the world's leading experts.
Heather is an award-winning MarComm practitioner with extensive experience in corporate marketing spanning six industries and more than 30 countries.
She lead the marketing and communications for Canada’s only successful Airline Travel Bank, developed and managed Strategic Resellers Programs, which have increased revenues by more than 600%, and most recently lead Opportunities NB’s branding development and built out its digital strategies.
Heather worked for Caris (now Teledyne), Radian6 (now Salesforce Marketing Cloud), and as CMO of TaylorMade Solutions which has worked with many national and international brands.
Heather has several degrees, including an MBA in Marketing/Communications from the University of New Brunswick and is a Professor at Saint Thomas University’s Communication and Public Policy faculty.