• Communications

    • Communicating Your Professionalism

      This workshop examines how our words, actions and personal presence create perceptions and responses in others. With a goal of improving outcomes through effective relationships, you will:

      • Understand how emotional intelligence (EI) impacts relationships
      • Privately assess their EI levels
      • Learn how to optimize impact/influence in Emails/other written forms of communication, Verbal communications and Nonverbal communication
      • Prepare a SMART plan outlining how they will apply this knowledge
      1/2 day
    • Communication Plan 101: Value Proposal Canvas

      Is your communication plan right for your business and your target market.? In this workshop you will: 

      • Determining goals and objectives
      1 day
    • Dealing with Difficult People

      Have you ever had someone on your team that you or anybody could ever please, no matter how hard you tried? You tried different approaches with him/her to no avail! How frustrating! And at times, you are at your wits’ end with them.

      Participants will discuss why people behave the way they do. They will also be able to learn and use a variety of tools, techniques and strategies for dealing with challenging and difficult behaviors in the workplace.

      In this workshop, you will:

      • Discuss possible reasons for such difficult behaviors
      • Learn how to address, in a respectful manner these difficult situations
      • Explore ways to communicate and approach problems in a healthy and productive manner
      • Develop strategies to adapt to challenging circumstances


      Who will benefit from this session?

      • Employees who face difficult behaviors
      • Supervisors and leaders faced with managing difficult employees
      1/2 or 1 day
    • Effective Communication Part 1: What's Your Style? Learning to Communicate Effectively

      David A. Kolb's model describes how people gain skills, solve problems, and process information. It’s part of our personality and how we write and speak. Whether you are leading a team, communicating with your clients, or training your staff, you could be disengaging one-quarter of the audience unless you understand their style.

      Roll up your sleeves for this hands-on workshop, and you will:

      • Identify different communication styles
      • Communicate with people of different styles
      • Write your own strategy to enhance your own communication skills
      1/2 day
    • Effective Communication Part 2: Assertive Communication for Business

      Communication breakdowns are common in business, especially when you are juggling long hours and multiple challenges. But by employing the right strategies, you can avoid these situations and improve your relationships with both your team and your clients.

      Join us for this hands-on leadership workshop where you will:

      • Identify the causes of communication breakdowns
      • Recognize personal triggers that block clear communication
      • Employ assertive communication strategies in problem solving
      • Develop a personalized plan for growth
      1/2 day
    • Introduction to Conversational Intelligence™: Build Trust One Conversation at a Time

      Every word, phrase, interaction, or even silence can have a profound ripple effect – for good, better, or worse.

      Despite good intentions, we can experience or trigger unintended results such as: misunderstandings; breakdown in trust; conversation & relationship disconnect and more.

      Drawing from emotional intelligence, neuroscience, and communications, Conversational Intelligence® teaches new insights, approaches, and skills to promote healthier conversational dynamics.

      You will learn:

      • Critical (yet common) communications blind spots
      • The neuroscience of trust/distrust triggered in conversations
      • Conversational do’s and don’ts
      • And more!
      1 day
    • Making the Perfect Pitch: Business Presentation Skills

      In business, the ability to deliver effective presentations to lenders, prospective clients or potential investors is a critical skill. Often, how you say it is almost as important as what you say. Learning how to make presentations that captivate, motivate or persuade an audience is essential to making the sale or growing your business. In this workshop, participants will learn: The four types of audience How to organize a clear and impactful presentation The importance of key messages Secrets of effective delivery Participants are encouraged to come with a presentation topic in hand – like your elevator pitch, an upcoming speaking opportunity, or perhaps a past presentation you would like to improve.
      1 day
    • Media Relations 101

      In this half-day session, you’ll learn what is important to the media when trying to get their attention and how to give/participate in interviews.

      You will also learn how to:

      • Handle media interviews
      • Develop key messages, bridging
      • When and why to do live interviews versus taped
      • What to expect before, during and after the interview.
      1/2 day
    • Networking to Build Business Relationships

      How many times have we heard someone say “it’s not what you know, it’s who you know that really matters?”

      Successful entrepreneurs know that a combination of both practical skills and a wide bank of contacts are necessary to bring in new business. However, we often get busy with the day to day operations that we underestimate the importance of taking time to attend events to build new business relationships and foster existing ones.

      Strategically and effectively networking is an art that can be learned like anything else, and this workshop can help you learn it quickly.

      Join our half-day workshop to learn how to make the most of your networking opportunities and gain confidence in your ability to network effectively.

      In a fun, interactive workshop, facilitator Aldéa Landry, Landal Inc. will discuss:

      • How to understand the unwritten “rules” of networking
      • How to use the tools that work to network effectively
      • How to exercise appropriate approaches for different contexts
      • How to sell yourself in the best light
      1/2 day
    • Old School Networking with New School Tools

      Don't wait until you've lost a contract or clients!.This half day or full day workshop is designed for business owners who want to network more consistently to promote themselves and their business to a wider audience.

      Learn how to combine old school networking face to face time with social media platforms allowing you to extend your reach and grow your network while catching up on your email or news on your laptop or tablet. This workshop will walk you through maximizing your social media accounts like LinkedIn, Twitter and other platforms to enhance your investment of face to face time and increase your business.

      Learn how you can:

      • Use additional LinkedIn features to grow your network
      • Maximize your reach on LinkedIn by improving your profile
      • Track your business and client leads in an effective way using social media
      • Increase your reach
      • Build a larger network when attending events by sharing your experience on-line
      • Use Twitter as a research and networking tool to meet the people who can help you grow your business
      1/2 or 1 day
    • Resolving Conflict at Work

      It is natural for people to disagree. That said, workplaces need to clearly & define everyone’s roles and responsibilities so they can prevent conflicts and quickly respond to disagreements among team members.

      During the workshop, participant will learn:

      • To differentiate the 4 types of behaviors and effectively respond to each of them
      • How to provide and receive constructive feedback
      • The role manager, supervisor and staff play in resolving conflict and their responsibilities
      • Practice effective communication & mediation techniques
      1 day

    Digital Communications

    • Blog Writing Fundamentals

      Are you new to blogging? Have you started a blog but can't seem to maintain it? Not sure what to write about next? Or you spending too much time on that one blog post? This hands-on workshop will get you writing and show you ways to overcome those blogging barriers. You will:

      • Align your blog with your brand
      • Apply writing best practices
      • Avoid common grammar and spelling errors
      • Identify ways to overcome writers' block
      • Prepare your next blog post
      • Create a blogging schedule
      1/2 day
    • Content Marketing 101

      Have you heard about content marketing and how it can help your organization grow and get more business? Did you know that content marketing costs approximately 62% less than traditional marketing? Content marketing has become critical as a marketing tool primarily because people no longer respond to traditional push marketing. When you do content marketing right, you see results.This workshop will provide practical advice and strategies to put you on the right path. You’ll leave the workshop with a clear understanding of what content marketing is and how content becomes a valuable asset to help grow your business.By the end of the session you’ll know what it takes to implement an effective content marketing strategy and what traps to avoid so ensure your efforts are successful from the outset.In this workshop attendees will: Come away with a solid definition of content marketingThoroughly understand the components necessary to implement an effective content marketing strategyReceive guidance on what types of content may be suitable for their particular organizationDetermine the best way to distribute contentLearn how to establish communities and keep them engaged  Who should attend? MarketersPR and communication professionals Business owners/managers
      1/2 day
    • Developing Your Social Media Business Strategy

      This workshop is designed for people responsible for the success of the organization’s marketing, sales and/or communications. This session will help participants understand how social media fits into the overall strategy of the business, as well as how it fits into the marketing, sales and communications strategies and tactics.

      Participants will learn:

      • where and how to start using social media effectively as a part of your overall strategy
      • why an integrated strategy is important for reputation management and lead generation
      • key metrics to measure success


      The workshop will identify key components, such as a social media playbook, to reduce silos and prepare the entire business to be fully prepared.

      1 day
    • Enhancing your Facebook Business Page – Intermediate

      Have you started a Facebook business page only to give up because it took too much time or you weren't getting the number of likes you want?

      Attend our workshop to learn how to:

      • update and refresh existing Facebook business pages
      • navigate and begin using the new options on Facebook business pages
      • create more impactful updates, posts and ads targeted to the right audience at the right price
      • use Twitter as a support tool for content management and research purposes


      You can expect from this workshop a quick but thorough check of security settings and page management tools to give your page an overall clean and crisp look, tips on improving content management, and overview of Facebook ads, boosting posts, budgets, and special promotion options to drive traffic to your page and website.

      Pre-requisites, to get the most out of this workshop:

      • Participants need to bring a laptop, tablet or Ipad with Wifi
      • Participants will need to have a personal Facebook account with a minimum of 50 friends as well as a published Facebook business page with a minimum of 35 likes.
      • Participants who don’t have a Twitter account should open one by going to www.twitter.com prior to this workshop.
      • Participants should have knowledge of three or more of the following: Google, Google+, You Tube, Kijiji, LinkedIn, Ted talks, Instagram, Pinterest, Etsy, Ebay, texting.
      1/2 day
    • Facebook for Beginners

      If you are planning to start using social media to promote your business this workshop on the Facebook business page is for you!

      This workshop is designed to allow you to leave the workshop with a functioning business Facebook (FB) page that you will be able to continue building on. We will cover the initial set-up which will include security settings, on page interaction, fielding negative comments and engaging existing clients as well as future ones.

      You will also have the opportunity to design your posts and updates (content management) in class prior to launching your page. We will wrap up with a tour of advertising options on Facebook that can fit almost any budget.

      Prerequisites: You will need the following to maximize your learning in this workshop:

      • a personal FB account with at least 25 friends
      • User knowledge of at least two of the following - Google search engine, You Tube, Wikipedia, Kijiji, Twitter, LinkedIn, TED talks, Google plus, texting, smartphones, tablet or Ipad
      • Have a laptop or tablet with wireless connection in a public space
      • have logos and photos loaded on their laptop
      • May or may not have started a Facebook page
      1/2 day
    • Instagram as a Business Growth Tool

      Facebook. SEO. Twitter. Blog. Google+. Social media has become the marketing mainstay of today’s business world, and using it effectively can make your business soar.

      Learn why Instagram is considered the most effective business growth social media tool, and what it can do for you even on a limited budget! Learn everything you need to know about Instagram and it’s role in your integrated marketing strategy

      Launch your Instagram marketing strategy by the end of the session

      Grow your network in local and international markets and reach new prospective clients

      1/2 day
    • Intermediate Facebook Using Twitter as a Content Management

      This workshop will guide you through a quick but thorough check of the initial set-up which includes:

      • Security settings
      • Page interactions
      • Choosing administrators
      • Blocking and messaging options


      Each participant will also have the opportunity to:

      • Design more impactful posts
      • Choose their audience
      • Schedule updates
      • Tour the new options offered by Facebook.


      In this workshop Twitter is used primarily as a content management and research tool. The workshop will conclude with:

      • Overview of Facebook ads
      • What it means to boost posts
      • Potential budget
      • Special promotion options to drive traffic to your page and website.


      Length: ½ day

      Guidelines for participants taking this workshop:

      • Participants should already have a business Facebook page established with a min. of 35 likes.
      • You must bring your own laptop that is Wi-Fi compatible. Make sure you have your power cord with you.
      • If you have never used your laptop outside of your office or home – do test your Wi-Fi capacity in a public area such as a mall, hotel or restaurant.
      • Bring a computer mouse if you are not accustomed to using the mouse pad on your laptop.
      • Make sure your anti-viral software is on and up to date.
      1/2 day
    • LinkedIn and Twitter Intermediate

      This fast pace half day workshop is designed for participants who have both an active LinkedIn and Twitter account and would now like to maximize these platforms to grow their business.

      In this workshop you will learn how to:

      • Reach a wider audience via LinkedIn and Search Engine Optimization (SEO)
      • Manage and research content via Twitter
      • Design better posts to drive traffic where you need it to go
      • Elevate your social media presence with YouTube and Instagram as visual content tools.


      *Participants should have a minimum of 50 connections on LinkedIn, a completed profile and be following a minimum of 100 people/accounts on Twitter.

      1/2 day
    • LinkedIn for Beginners/intermediate

      This workshop is designed for participants who want to start promoting themselves and their business on a social media platform dedicated specifically to businesses of all sizes and across all sectors.

      LinkedIn is the fastest growing professional networking site with over nine million users in Canada. This workshop will walk you through the process of opening an account and filling out your profile based on your most current resume. Next, you will learn how to build a virtual network to enhance your existing network and dedicate these resources to growing your business.

      This workshop also offers a look at LinkedIn company pages, an overview of various LinkedIn features such as discussion forums, professional groups, how to share reading lists, recruit, research and make the most of the latest statistics. Lastly a quick overview of twitter as the perfect complement to LinkedIn will round out this workshop.

      (Note: Participants will have to complete their LinkedIn profile at home as time will not allow to complete during the workshop.)

      Participant Requirements

      What each participant needs to maximize their learning time with this workshop:

      • Must bring a laptop/tablet with wireless connection used in a public place.
      • Have user knowledge of a smartphone or tablet.
      • Have a current resume with them (on file and printed on paper).
      • Must have recent photos and logos on his/her laptop.
      • Must have knowledge of social media: Facebook, Google, YouTube, and general knowledge of Twitter or have an account.
      1/2 day or 1 day
    • Setting up LinkedIn & Twitter for Beginners

      This workshop is designed for business owners and entrepreneurs who wish to extend their social media strategy by adding a professional or business page profile using either one or both of these social media platforms.

      The session will allow each participant to open an account, start to fill out a professional profile/ upload a photo as well as use SEO (search engine optimization) principles to reach more potential clients.

      A review of discussion boards, building a network, etiquette and other ‘how to's’ will also be covered in this session. Participants will also have sufficient knowledge to choose the platform that best suits their needs or why both may be the better option.

      (Note: Participants will have to complete their LinkedIn profile at home as time will not allow to complete during the workshop.)


      Participant Requirements

      What each participant needs to maximize their learning time with this workshop:

      • Must bring a laptop/tablet with wireless connection used in a public place.
      • Have user knowledge of a smartphone or tablet.
      • Have a current resume with them (on file and printed on paper).
      • Must have recent photos and logos on his/her laptop.
      • Must have knowledge of social media: Facebook, Google, YouTube, and general knowledge of Twitter or have an account.
      1 day
    • Social Media for Your Business (Intermediate)

      This is a hands-on workshop to help small businesses better understand the ever-changing world of social media and how you can use it to promote your business.

      Facebook for businesses:

      • Establish the right security settings
      • Assign administrators Choose impactful logos and photos
      • Design posts
      • Schedule updates
      • Facebook ads

      Twitter:

      • Strategies to increase "Followers"
      • Tweetdeck as a content management tool

      LinkedIn

      • Opening a business page
      • Free & paid options
      • Exploring the benefits of having an active account

      Overviews of Instagram, Tumblr along with website review tips will also be covered in this workshop.

      Guidelines for participants taking this workshop:

      • Participants should already have a business Facebook page established with a min. of 5-10 likes.
      • You must bring your own laptop that is Wi-Fi compatible. Make sure you have your power cord with you.
      • If you have never used your laptop outside of your office or home – do test your Wi-Fi capacity in a public area such as a mall, hotel or restaurant.
      • Bring a computer mouse if you are not accustomed to using the mouse pad on your laptop.
      • Make sure your anti-viral software is on and up to date.
      1/2 day
    • Twitter for Beginners/Intermediate

      This workshop will walk you through the steps of opening a personal or a corporate Twitter account to maximize your exposure.

      The workshop will cover the following 3 components:

      Firstly:

      • Setting up the account.
      • Selecting the right security options, notification alerts
      • Uploading photos, logos and background.

      Included in this section, an overview of the different options, functions, vocabulary and algorithms used in the Twitter world.

      Secondly: Building your network of followers by following people and organization that are in line with your business goals.

      Thirdly: Using the platform by exploring the content management tools, designing posts, sending tweets and messages.

      Each participant will leave this workshop with a firm grasp on how Twitter works and how it can be leveraged to work with other marketing initiatives by using Tweet Deck.

      1/2 day
    • Understanding Social Media (an overview)


      Social marketing can be overwhelming to understand. When you get past the question “Why should I use social media?” there are still a lot of other areas that can cause confusion.

      Much more than a trend, social marketing has become an innovative way to introduce and promote products and services through strategic relationship building. It can be an extremely valuable resource if you understand how it works and how to use it properly.

      This is an introductory level workshop that will explain:

      • Various social media platforms including Facebook, Twitter, Wikipedia, YouTube, etc.
      • Traditional marketing and social media
      • Managing your social media content
      • Mistakes and blunders to avoid

      Note: you do not require a laptop for this workshop.

      Target audience: introduction to social media

      1/2 day
    • Web Advertising: Grow Your Business & Promote Your Brand!


      Having a website has become a necessity for business success. You need it to sell online and to promote your brand. Your website can also influence your consumers and convince them to buy your product. But having a beautiful, modern website won’t guarantee visitors to your site.

      In this workshop, we will learn about Google AdWords platforms for both SEM (Search Engine Marketing) and Display marketing. You will understand the role of these tools and how they tie into your customer acquisition strategy.

      Workshop activities will include:

      • Copywriting (How to write a good Ad)
      • Strategy Development
      • Understanding your ROI markets and reach new prospective clients
      1/2 day or 1 day

    Export Series

    • Calculating Your In-Market Product Price (Online)

      Using a proven method of on-line learning, participants will be guided through an easy process of step-by-step calculations to determine their true in-market product cost.

      *The link to the course will be provided to you in advance but you do the course on your own time, when it is convenient for you (Ideally before the next class).

      2 hours
    • Determining Your Market: Develop a Marketing Plan

      Over two ½-day sessions, participants will examine key components that are required to successfully expand into a new market.

      With supportive coaching, the result will be an action plan that will guide companies’ assessment of the following elements of exporting:

      • Best Market Options for Your Product/Service,
      • Market Overview and Strategy,
      • Regulatory and Logistical Issues,
      • SWOT analysis of organizational and external issues,
      • Implementation plan,
      • Financial plan
      2 x 1/2 day
    • Develop Effective Export Marketing & Sales Strategies

      This workshop will assist the learner in determining the best marketing strategies for their product or service.

      This will include:

      • How to develop sales channels,
      • Get the most of your trade show selection and company presence,
      • Developing an effective marketing plan using traditional and web-based tools,
      • Management of marketing activities, including web analytics
      2 x 1/2 days
    • Introduction to Exporting: Are you and Your Company Ready?

      This workshop will help you understand the requirements of a successful exporting business and will examine both your business, and your own readiness for export.

      It will also introduce key resources available through the ExportNB portal, including the components of a custom export plan.

      1/2 day
    • Know Your Bottom Line

      A crucial first step before becoming an exporter is to undertake a detailed examination of your company’s current finances and other internal processes such as sales, marketing and production.

      This course will help you understand how your business will be impacted by market expansion and guide you towards successfully entering and sustaining new market penetration.

      1 day

    Financial Management

    • A Guide to Business Financing: Understanding Your Banker’s Language

      Running a business is complicated enough, but understanding your banker’s language can actually make life easier. Through this simple learning experience, we can walk you through the banker’s view of your business and discover which financial products best fit your needs.

      Financial Statements – How does the bank keep score? What key ratios will they measure? Is your company capable of qualifying for credit?

      Financing Products – We will explain the wide range of financing options available but that are often overlooked by entrepreneurs.

      Financing Solutions – We all hope to find a silver bullet solution, however a multi-pronged solution with several financing partners is becoming the norm. We will show you how this custom solution may work to your advantage.

      1 day
    • Accounts Receivables: Managing and Collecting

      This workshop will provide you with strategies and best practices for offering credit and for getting paid on time. Learn how you can better collect on outstanding receivables, how to avoid aged receivables, and how to better manage and monitor cash flow.

      In this workshop you will learn about:

      • How credit impacts sales
      • Practical aspects of how to prevent bad debt
      • Procedure, documents and standards for credit & collection
      • Legal recovery strategies
      1/2 day
    • Cash Flow Management: Budgeting and Forecasting

      Your income statement can tell you a lot about your business, but it does not tell you if you have the cash to pay your suppliers, employees or other vendors. Have you ever heard the statement “The business grew too fast and went out of business”? Profit does not equal cash.

      How you manage your cash flow and forecasts can mean the difference between business success or business failure. This workshop will help you:

      • better understand key business financial statements
      • develop a well-planned budget
      • implement a daily operating control process to monitor cash flow
      1 day
    • HST/Income Tax

      Owners and managers of small to medium-sized businesses

      DESCRIPTION:

      The tax world is a complex world where your questions often go unanswered.

      Are there any benefits to incorporating your small business? Should you register for HST? There is no easy answer. It is different for everyone.

      This workshop will help you to find the answers to the questions that concern you and your business.

      CONTENT:

      In a hands-on interactive workshop you will learn to:

      • Analyze your current situation and determine your needs.
      • Understand income tax deductions and credits available to you business.
      • Understand the ins and outs of HST.
      • Understand the income tax consequences related to various forms of earnings.
      1/2 day
    • Introduction to Bookkeeping: where to start

      Keeping accurate financial records is essential for any successful business; however, many small business owners are often too busy running the day-to-day operations they tend not to devote the necessary attention to bookkeeping.Some fail to record financial transactions properly and in a timely manner. Some ignore it completely until tax time.

      CONTENT

      This course will help you identify your bookkeeping needs and resources. In this hands-on introductory workshop you will learn:

      • the need or purpose of bookkeeping
      • bookkeeping and accounting terms
      • recognition and use of bookkeeping records and reports
      • learning/understanding the process of entering transactions
      • learning/understanding the posting of information to the reports
      1 day
    • Inventory Management

      This workshop aims to help businesses understand the impact of having the right inventory on hand to better serve your clients while being efficient and improving your bottom line.

      Target Audience: SME's in the manufacturing, fabrication and retail sectors will benefit. Some service sector businesses that have inventory controls (i.e. restaurants) will also learn valuable strategies to improve.

      In this workshop participants will learn:

      • Why inventory management is a business issue
      • How to manage and maintain optimal inventory levels
      • How to buy the right inventory at the right price at the right time
      • How to use financial tools to improve decision making
      • Best Practices and strategies that fit your business
      1/2 day
    • Pricing strategies for your products and services

      In this two-part workshop, you will learn how to develop or improve your pricing strategy to remain competitive in today's marketplace.

      The following topics will be addressed:

      Preparation:

      • online seminar 
      • Know your budget 
      • Understand the cost of materials and direct labour 
      • Understand overhead costs and their percentages
      • Define your cost per unit (CPU)


      Workshop:

      • pricing 
      • Factors influencing prices 
      • Markup per distribution channel 


      Pricing strategies for:

      • retail stores and online
      • small and medium-sized enterprises (SMEs)
      • companies providing services
      1.25 day
    • Reducing Your Breakeven

      Reducing Your Breakeven requires improved gross margin and expense management. Understanding these key needs will allow you to focus on and grow your revenue, profit and business value.

      In this workshop participants will learn:

      • how breakeven is calculated and used in business decisions and strategic planning
      • practical steps to reduce break-even 
      • strategies for improving profits and improving your competitive position


      Participants are asked to bring their laptops/tablets or calculators for group exercises.

      1/2 day or 1 day
    • Understanding the Numbers


      This workshop will teach a business owner how to use financial statements and financial data to guide, plan and run your business for optimal results.

      The workshop will address the following specific objectives:

      • How to understand, analyze and interpret a Profit & Loss Statement and a Balance Sheet
      • How to use Key Performance Indicators (KPIs)
      • Financial Ratios and benchmarks and How to manage your business for improvement through GAP Analysis Sales Mix and Revenue Source
      • Planning Inventory and Accounts Receivable Analysis
      • Understanding Profit versus Cash Flow
      1 day

    Fundraising, Marketing and Communications

    • Media Relations 101

      In this half-day session, you’ll learn what is important to the media when trying to get their attention and how to give/participate in interviews.

      You will also learn how to:

      • Handle media interviews
      • Develop key messages, bridging
      • When and why to do live interviews versus taped
      • What to expect before, during and after the interview.
      1/2 day

    HR and Leadership

    • Barriers & Solutions

      Each of us has certain (or even several) barriers; both professionally and personally.

      This workshop will enable you to better recognize these barriers and find the solution to eliminate them from your life.

      Many participants leave this workshop with a newfound way of looking at their barriers and their life in general.

      1/2 day
    • Daring Leadership™

      Every day as leaders we experience the uncertainty, risk, and emotional exposure that define what it means to be vulnerable. Based on the pioneering research of Dr. Brené Brown, this work dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage.

      Vulnerability is indeed at the core of difficult emotions, but it is also the birthplace of creativity and innovation, authenticity, adaptability to change and accountability – the key elements that every coach needs to survive and thrive.

      In The Daring Way™ cultivating courage, you will learn how to:

      • Model authenticity and transparency and expect it of others, creating a climate of risk tolerance and unfiltered trust.
      • Normalize the discomfort of courageous conversations and master the art of giving, receiving and soliciting engaged feedback that moves people and processes forward.
      • Re-humanize the workplace and eliminate shame and blame as management styles.
      • Cultivate an environment where empathy is a valued asset, accountability is an expectation rather than an exception, and the human need for belonging is honoured.
      2 days
    • Leaders Rising™

      The physics of vulnerability is simple: If we are brave enough, often enough, we will fall.

      Leaders Rising™ is a workshop designed to help learners understand exactly what it takes to get back up and how owning our stories of struggle gives us the power to write a daring new ending. Struggle can be our greatest call to courage and the clearest path to a wholehearted life.

      • Explore the critical role emotion plays in a behavioral change and the connections between emotion, thought and behaviour
      • Define integrity and explore how offloading emotion moves us away from our values and corrodes culture
      • Examine the power of storytelling and the dangers of confabulations and conspiracies
      • Explore the three elements of the Rising Strong process (The Reckoning, The Rumble and The Revolution)
      • Develop actionable strategies for getting back after a fall or setback so that we can live, love, and lead with greater courage
      2 days

    Human Resources

    • Attendance Matters

      This half-day workshop is a practical review of managers’ and supervisors’ roles and responsibilities for managing absence in the workplace.

      Participants will:

      • Determine best practices and related resources for managing different types of absence.
      • Understand how to apply the employment contract, collective agreements, internal policies and guidance from external authorities appropriately
      • Learn how to effectively manage absences resulting from disability, including requests for accommodation
      • Understand the benefits of detailed absence reporting and tracking.
      1/2 day
    • Attracting & Hiring the Best Employees

      This workshop is designed to help business owners and managers understand the importance and impact of making the right hiring choices. Participants will be exposed to practical tools and tips applicable to all types of hiring situations.

      In a hands-on interactive workshop participants will learn about:

      • Attracting and hiring in today’s market
      • Building an image to attract the very best
      • Selection and interview techniques and tools
      • Fact and reference checking
      • Offering the “right” compensation package
      • Employee orientation
      1 day
    • Employee Performance Management

      This workshop will provide participants with the process, steps and tools to implement a performance management system within their workplace.

      During this interactive workshop you will learn about:

      • the challenges of managing in today’s environment
      • the important role of leadership
      • the Performance Management Cycle
      • coaching and feedback
      • dealing with poor performers
      1 day
    • HR Starter Kit for a Digital Age

      Finding yourself about to go from 1 to 5 employees or 5 employees to 15 and more? This half day or full day workshop is for businesses about to hire their first employee or 50th looking to expand their workforce to meet new business demand.

      In this digital age HR best practices are changing rapidly to keep up with technology (think Pokémon Go). This workshop offers participants 10 basic HR policies and procedures that take cell phone use, over use of email, messaging and social media into account. It also includes templates and examples the business owner can start using now.

      Learn how you can:

      • Get the tools and understand how recruiting and hiring are done today and find the right people
      • Design job descriptions and task list that help you with the orientation and training of new staff
      • How 10 basic HR policies can help your business thrive
      • Better use technology and social media to attract the best talent
      • Overview of best course correction techniques, the importance of evaluations and training for staff
      1/2 or 1 day
    • Human Resources Management - Overview

      What is the best way to manage people and enhance their productivity?

      People are more productive when they know clearly what is expected from them, when they get feedback on their performance, and when they have a clear idea where they fit in the company's plans for the future. People also enjoy their work when they communicate well with their colleagues and managers, and see the results of their performance or their team's performance.

      The Basics of Human Resource Management provides a simple and systematic approach to managing these key success factors, and help ensure that your employees are content and productive in the workplace.

      Learn the key components of human resource management and how to build an effective human resource management system for your company.

      CONTENT:

      In a hands-on, interactive workshop you will learn to...

      • Develop a staffing plan
      • Establish a performance management system
      • Determine training and development needs
      • Foster positive employee relations (communication)
      • Handle layoffs and terminations And more…
      1 day
    • Making $ense of Employee Engagement

      Do you understand everything you need to know about employee engagement? Offering a competitive compensation and benefits package will not lead to employee engagement. Nor will commitments, promises of support, or even annual performance and recognition programs. While some employees see such offerings as "perks", others consider them as mere table stakes.

      The lost opportunities and indirect costs resulting from a disengaged workforce can hurt any business or organization. Sustainable success requires an engaged workforce. This one-day workshop will examine the business case behind employee engagement.

      Participants will:

      • Learn how businesses around the world have increased employee engagement through an evidence-informed approach.
      • Understand how to diagnose engagement issues within their organization, realizing the importance of using that diagnosis to select potential solutions.
      • Understand why promises and programs are not "miracle drugs." i.e. There is no one solution that will fix every situation at every business or organization.
      • Be able to identify some of the short- and long-term risks facing businesses when they misapply or over-prescribe potential treatments.
      1 day
    • Mentoring on the Job: Building a Successful Relationship

      Mentoring is an amazing opportunity to empower employees to manage their own learning and become the kind of professionals they want to be.

      Join Catherine Doucette as we examine the mentor/mentee relationship, practical goal-­‐setting strategies, and real‐life scenarios in this hands-on workshop.

      You will leave with a personalized strategy to enhance your mentoring skills.

      1/2 day
    • Positive Work Environment

      Experiencing drama, negativity and a large rumor mill? Feeling as if productivity was suffering, and more could be accomplished if everyone was dedicated to their tasks? Creating a positive work environment can be quite challenging at times with many personalities involved.

      Participants will discuss why people behave the way they do. Participants wil be able to learn and use a variety of tools, techniques and strategies for creating an optimal work environment.

      In this workshop, you will:

      • Discuss possible reasons for such negative and difficult behaviors;
      • Understand the costs of negativity in the workplace;
      • Learn practical ways of improving the work environment;
      • Explore ways to communicate and approach situations in a healthy and productive manner;
      • Learn the basic styles of conflict resolution.


      Who will benefit from this session?

      • Employees who want to improve their work environment
      • Supervisors and leaders faced with challenges in maintaining a positive work environment
      1/2 day
    • Retaining Employees In Today’s Economy

      TARGET AUDIENCE:

      Small and medium sized business owners and managers

      DESCRIPTION:

      With the economic challenges and changing workforce demographics in New Brunswick, companies are facing issues of retention they have not experienced in the past. During difficult economic times, companies cannot afford to lose their best employees.

      It’s a critical time for business owners and managers to recognize the role they play in creating employee engagement and retaining employees. This workshop will help companies develop awareness, strategies, actions and an approach for improved employee retention throughout the organization.

      CONTENT:

      In a hands-on interactive workshop you will learn about:

      • the urgency for retention,
      • cost of employee turnover,
      • organizational issues that contribute to turnover,
      • the link between employee engagement and retention,
      • what the best employers are doing about retention,
      • the “right” practices for your organization,

      and more…

      1 day
    • Talent Acquisition: Using Social Media, Apps & New Technology

      This half-day workshop is designed to give entrepreneurs, business owners, and HR professionals a new edge when it comes to recruiting and hiring. Using social media, apps and job websites to increase your recruitment reach to attract the talented people you need.

      Learn how you can:

      • Design and execute a recruitment campaign and remain on budget
      • Leverage Facebook, Twitter, LinkedIn, Kijiji, Indeed.com and Instagram to increase your reach
      • Write a short, concise and interesting job ad (less is more here)
      • Identify which social media platform is best for which type of position
      • What to look for when Googling a potential candidate
      • Tips and tools to efficiently run interviews & reference check
      • Adapt employment agreements and contracts from a template
      1/2 day

    Management & Leadership

    • A Manager's Guide to Team Building

      This 3.5-hour workshop is designed for managers and supervisors. Participants will discuss what is expected from a team leader. They will also learn to differentiate supervisory and leadership functions, looking at how they allocate their time and resources.

      Throughout the workshop participants will focus on their leadership roles by:

      • Identifying the characteristics of effective teams and effective leaders
      • Learning how managers’/supervisors’ accountabilities and responsibilities change according to their team’s current stage of development and/or emerging needs of their team members
      • Using tools to assess their teams
      • Each will prepare a SWOT analysis and corresponding leadership action plan
      • Learning how to increase collaboration and decrease conflict among their team members through such activities as surveys, interactive group meetings, values- driven goal setting, ongoing dialogue and goal setting with individual team members and more.
      1/2 day
    • Business & Entrepreneurial Leadership

      Of all the ingredients essential for success in small and medium-sized enterprises, effective leadership is vital. Effective leaders understand their role. They obtain the necessary skills and competencies, but they add to that by behaving in ways that inspire others.

      Whether you are an entrepreneur, manager, or supervisor, you need to know how to exhibit strong leadership skills and be the person others in the organization want to emulate.

      Learn how to recognize and build the effective leadership habits that spell success.

      At our workshop, expert facilitator and HR specialist Carolyn Watson will guide you through a self-assessment of your current leadership skills and teach you practical, ready-to-use methods to exercise your leadership.

      Learn:

      • What is really expected of effective leaders and what is their role
      • The habits of effective leaders How to recruit, promote, and train leaders
      • How to build a leadership action plan for yourself, your business, and your employees
      1/2 day or 1 day
    • Coaching & Mentoring – How to provide impactful feedback

      Coaching and mentoring are very separate activities but effective coaches and mentors both use feedback as a fundamental part of what they do. This workshop will concentrate on the role of mentors and the skills and tools needed to be an effective coach that helps people impact their career, their day to day effectiveness and their potential for succession.

      The workshop will provide you with tools to move well beyond informal and well intentioned haphazard mentoring and coaching to a more focused, deliberate and effective approach that targets specific competencies and results.

      Who will benefit :

      • Individuals who coach or mentor others formally or informally in the workplace or elsewhere
      • Front line supervisors, managers and business owners
      • mployees who are asked to train others
      1 day
    • Corporate Governance: Intermediate

      Good governance is about establishing efficient and effective oversight for businesses. It is also about developing processes for making and implementing decisions and identifying and managing risk.

      ”Subject-matter experts, Alyson Townsend and Trisha Perry from Resonance Inc. will elaborate on the following topics:

      • Role and duties of the Shareholders, the Board & management
      • The constitution of a Board – who, how many, terms
      • Decision making by a Board – quorum , resolutions, voting
      • Standards of Performance – fiduciary duty and duty of care, business judgment, due diligence
      • Best Practices for Boards
      1/2 day
    • Corporate Governance: The Basics

      Wondering how to implement a corporate governance structure for your startup?

      Subject-matter experts, Alyson Townsend and Trisha Perry from Resonance, a Saint John based firm, will guide you through the process during this 3 hours workshop.

      You will learn:

      • What is “Governance”
      • Why is it important to me?
      • Do I want to incorporate?
      • Shareholders, Boards and Management
      • The legal governance framework : Statutes, Regulations, Articles, Bylaws and shareholders agreements
      • Practical Considerations when setting up a Board of Directors
      1/2 day
    • Daring Leadership™

      Every day as leaders we experience the uncertainty, risk, and emotional exposure that define what it means to be vulnerable. Based on the pioneering research of Dr. Brené Brown, this work dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage.

      Vulnerability is indeed at the core of difficult emotions, but it is also the birthplace of creativity and innovation, authenticity, adaptability to change and accountability – the key elements that every coach needs to survive and thrive.

      In The Daring Way™ cultivating courage, you will learn how to:

      • Model authenticity and transparency and expect it of others, creating a climate of risk tolerance and unfiltered trust.
      • Normalize the discomfort of courageous conversations and master the art of giving, receiving and soliciting engaged feedback that moves people and processes forward.
      • Re-humanize the workplace and eliminate shame and blame as management styles.
      • Cultivate an environment where empathy is a valued asset, accountability is an expectation rather than an exception, and the human need for belonging is honoured.
      2 days
    • Effective Team Work

      Is your team W-E-T or 𝙳-𝚁-𝚈? Does your workgroup Work Effectively Together or is it does it use a DRY/Deliver Results Yourself (and forget about everyone else) approach?

      This workshop is designed for all members of the team. It will discuss how teams can thrive when colleagues have shared values, efforts focused on a common purpose and agree to work collaboratively in a healthy and trusting work environment.

      Participants in this workshop will: plan to either apply or share their learning’s

      • Define the elements required to form a strong team foundation
      • Recognize the strengths and opportunities that may exist within their own teams
      • Learn how to prevent and mitigate negative influences
      • Practice giving and receiving constructive feedback
      • Prepare a SMART plan to either apply or share their learning’s
      1 day
    • Essential Supervisory Skills

      Designed as a general introduction for new supervisors or as a re-fresher for experienced supervisors, this two-day workshop will help supervisors develop management skills that will lead to a more positive and productive work environment.

      At the end of Day 1, participants will be able to:

      • Clearly define their supervisory roles and responsibilities.
      • Compare leadership styles and identify the most appropriate style.
      • Develop effective communication skills, including constructive confrontation.
      • Create a motivational work environment.


      At the end of Day 2, participants will be able to:

      • Provide reassuring and remedial feedback on an ongoing basis.
      • Develop clear work plans leading to effective coaching and performance management.
      • Deal with difficult situations and use discipline when required.
      • Foster a team approach and deal with conflict constructively.
      2 days
    • Leaders Rising™

      The physics of vulnerability is simple: If we are brave enough, often enough, we will fall.

      Leaders Rising™ is a workshop designed to help learners understand exactly what it takes to get back up and how owning our stories of struggle gives us the power to write a daring new ending. Struggle can be our greatest call to courage and the clearest path to a wholehearted life.

      • Explore the critical role emotion plays in a behavioral change and the connections between emotion, thought and behaviour
      • Define integrity and explore how offloading emotion moves us away from our values and corrodes culture
      • Examine the power of storytelling and the dangers of confabulations and conspiracies
      • Explore the three elements of the Rising Strong process (The Reckoning, The Rumble and The Revolution)
      • Develop actionable strategies for getting back after a fall or setback so that we can live, love, and lead with greater courage
      2 days
    • Leading Change

      This workshop is designed to ensure participants have the knowledge and skills to effectively lead and support change initiatives. It is based on research and best practices that are then translated into practical and proven strategies for success in the workplace. Particular emphasis is placed on the work of John Kotter, one of the leading authorities on change management principles and practices.

      After completing the workshop, participants will be able to:

      • Articulate a vision for a change initiative
      • Engage and empower people to act
      • Communicate effectively and relentlessly
      • Identify and address resistance to change
      • Develop and implement a change management plan
      • Institutionalize the change


      Who will benefit : Individuals who bring about or participating in change within their organizations or communities.

      1 day
    • Managing Customer Service

      A recent study found that 68% of customers leave a business relationship due to a perceived lack of caring from the staff. How do you prevent this from happening? In order to keep customers and create loyalty, it is necessary to understand the process of customer loyalty development, especially its human dimension.

      Create a customer service focus within your company by establishing goals, training your staff, and measuring your customer service effectiveness.

      CONTENT:

      At the end of this workshop you will have the tools to:

      • Understand the fundamental principles of managing the ‘’purchase experience’’. 
      • Create awareness of your product, create desire in your clients and potential clients, benchmark your customer service, etc.
      • Identify hidden signs that can be used to maximize your customer’s loyalty.
      • Develop your listening and oral communication skills.
      • Develop key coaching strategies to engage positive change.
      • Help your employees become masters in customer loyalty development.
      • Create a customer-friendly workplace (location, parking, lighting, point of sale, noise, washrooms, etc.)
      1 day
    • Managing Your Human Resources

      Achieving organizational goals while creating a workplace environment where people feel engaged and inspired is a significant leadership challenge.

      The topics to be  addressed include:

      Part 1: Self-awareness and Communication

      • Leadership styles:  Their impact on the  organization’s climate and performance•
      • Decision making:  Understanding your strengths and values as a leader
      • Credibility:  Building and maintaining it


      Part 2: Influence and Constructive Responses to Conflict

      • Communication effectiveness: Dealing with challenging conversations
      • Relationships in the workplace : Strategies for strengthening relationships
      • Responding constructively to conflict
      1 day
    • Motivating Your Employees

      How can I motivate my employees?


      The greatest asset of any small business is its people. But, everyone in your company has to be headed in the same direction.

      Motivating and leading employees require special skills. Managers must know effective leadership techniques to create a productive workplace, nurture a culture of success and clearly communicate company goals and vision to all employees.

      Energize your workplace and your bottom line by motivating your employees through solid leadership!

      CONTENT:

      In a hands-on, interactive workshop you will learn to...

      • Communicate your company vision effectively.
      • Measure workplace productivity.
      • Communicate effectively with employees.
      • Motivate workers.
      • Provide effective leadership.


      And more...

      1 day
    • Negotiating Skills

      Small business owners and managers who have business experience and have encountered business negotiations at an informal level.

      THE CHALLENGE:

      To improve your ability to reach agreements in all aspects of your business and personal life.

      THE SOLUTION:

      Hone your negotiating skills to improve your success in negotiating with suppliers, clients, leasing agents, and more.

      GETTING YOU STARTED

      In a workshop combining theory and process with practical exercises, you will learn:

      • To improve results through successful negotiation
      • How to ask strategic questions during a negotiation, avoid typical mistakes, and ensure that agreements work out in practice as they were intended
      • To understand the complexities involved in effective communication
      • To perform self analysis of communication skills
      • To recognize typical barriers to negotiation
      • About Consensus Vs. Voting Vs. Dictating
      • To use The Breakthrough Strategy
      • To recognize when a non-traditional negotiation is required
      1/2 day
    • Profiting from sustainability: Tools and Tips to help your business save money, energy and the environment

      Research shows that Canadian small and medium-sized businesses that focus on sustainability can benefit from more than just energy and cost savings. They also have enhanced company and brand images; a more loyal customer base; and better employee morale and retention: all critical advantages in a competitive marketplace.

      In this workshop participants will learn how to:

      • Identify the areas where their biggest savings can be found
      • Measure, monitor and manage energy, water and waste (It is easier than you think!)
      • Make a sustainability plan that works for their business
      • Successfully market their green credentials
      • Take advantage of the financial programs and incentives available to businesses


      Our facilitator, Carl Duivenvoorden, knows sustainability doesn't have to be overwhelming or intimidating. He specializes in presenting complex issues in a clear and easy-to-understand way. Formerly with Efficiency New Brunswick, he offers solution-oriented seminars and keynotes to help people and organizations learn how they can save money, energy and the environment.

      Carl has spoken to over 400 audiences of all sizes across Atlantic Canada and beyond. He brings eloquence, passion, fun and interaction to everything he delivers. His newspaper column, Green Ideas, is carried in the NB Telegraph Journal, the Fredericton Daily Gleaner and four weeklies.

      1 day
    • Respect in the Workplace

      Is keeping the respect in your workplace difficult? Is there conflict that seems to never be addressed and/or resolved? What about those behaviors that border on bullying and/or harassment?

      In this workshop, participants will gain an awareness of negative office behaviors. This course will cover strategies to help participants address these difficult situations when they arise.

      In this workshop, you will:

      • Identify challenging and disrespectful behaviors;
      • Explore what bullying and harassment are, and what they are NOT;
      • Learn ways to promote respect, disarm and prevent bullying, discrimination, and harassment;
      • Use communication approaches that enable respect and teamwork with these people demonstrating difficult behaviors.


      Who will benefit from this session?

      • Employees being faced with difficult situations
      • Leaders and managers wanting to know how to address these behaviors in the workplace
      1/2 day or 1 day
    • Self Esteem

      The participants will learn about the basics of self-esteem and how to differentiate between self-esteem and self-confidence. They will learn how to develop their self-esteem and move forward in life.
      1/2 day
    • System of our beliefs

      The System of our Beliefs Workshop follows the Barriers and Solutions Workshop.

      This workshop will enable you to deepen your understanding of and put into practice the system of our beliefs.

      You will learn how to replace your limiting beliefs with positive and constructive beliefs.

      This session will require a great deal of self-reflection and introspection.

      1/2 day
    • Team Building

      A team is more than working in the same place. Whether the level of teamwork in your organization is high or low, a team-building workshop is worth considering.

      If teamwork is good, take it from good to great. If it's not so good, it's time to start the change process.

      When you consider the value of a winning team, teamwork training is essential! This interactive workshop provides practical skills for:

      • team development,
      • team spirit initiatives, and
      • effective leadership
      1 day

    Marketing and Sales

    • ABC's of Digital Marketing to Gen. X, Y & Z

      Attend this workshop to learn more about the generations X, Y & Z digital habits and how each of them have different ways of making decisions, purchase goods and services, travel, invest and build their careers.

      This workshop will focus on:

      • Consumption habits related to each generation
      • The decision making process as a consumer
      • Targeting the right audience for your products and services
      • Choose the content and ads that best appeal to your target client groups
      1/2 day
    • All Employees are Marketers

      Invest in your employees to establish a belief and a certain level of confidence from your prospective customer, so that they engage with you and ultimately become a long term paying customer.  

      Topics:

      • What is marketing?
      • Value of employees
      • Profit growth formula
      • The new Profit & Loss
      • Marketing eyes
      • All employees are marketers
      • What do they look like?
      • What can you do?
      • Success comes from...
      1/2 day
    • Branding 1: Visualize Your Business Brand!

      Branding is the visual way to communicate the essence of the business, its values and vision, and your branded presence is one of the pillars that a business stands on these days.

      This workshop:

      • Explains what is a "brand" and the importance of a great visual presence of the business
      • Provides an overview of color theories - the look and feel of the brand and how it affects the customer
      • Shows how to connect with a graphic designer and what is the process of the design.


      *Prerequisites:
      The participants are not required to bring anything special. If they already have some promotional materials they are using or have used before, they are welcome to bring them along

      1/2 day
    • Branding 2: Words Matter: Business Branding and Storytelling Fundamentals

      Writing about your own business is tough. You may know your business too well to explain it simply to others, or maybe you’re not sure how to begin. But there are simple ways to make your writing better.

      Whether you are preparing a website, email newsletter, brochure, staff profiles, or news release, this hands-on workshop can help you. Join public relations and training professional Catherine Doucette BPR, MEd, CTDP as she guides you to write about your business in a way that connects with your customers.

      In this half-day session, you will:

      • Refine your brand message
      • Craft your message so your target market will listen
      • Apply the fundamental of business storytelling
      • Employ basic layout principles to make your writing easier to read

      Who should attend this workshop? Entrepreneurs, potential entrepreneurs writing business plans, marketing staff, business strategists, anyone evaluating an existing or potential product or service

      1/2 day
    • Branding 3: Click & Post: Personal and Business Branding

      Better manage your personal and corporate image by understanding that each click, post, like, share, photo, video and comment becomes part of your overall brand. Learn how you can consciously and actively mange key elements of your on-line presence while keeping the ideal balance between you as a private person and a business owner. All this to be able to remain true to yourself and offer your clients the best possible service

      Learn how to:

      • Align your personal and your corporate brand
      • Choose and manage the content you want to share with your clients
      • Represent your brand when using texts, email, posts, photos and video
      • Use Twitter as a research engine and content management tool
      • Assess your on-line presence to plan your branding efforts
      1/2 day
    • Build Your Brand. Build Your Business.

      Are you at a loss for words when explaining what you do? Is your business getting lost in the shuffle? Do you know how to maximize media attention? Join public relations and training professional Catherine Doucette as she guides you through the fundamentals of building your brand and promoting your business. But this isn’t just a chance to gain new skills. It is a workday!

      You will be focused on your own business throughout training:
      Day 1: Create a detailed branding plan: values, bios, mission, brand guidelines, etc.
      Day 2: Apply effective writing and design techniques to tell your story for media, websites, and other mediums

      Who should attend this workshop? Entrepreneurs, potential entrepreneurs writing business plans, marketing staff, business strategists, anyone evaluating an existing or potential product or service (e.g. IT support desk,consultants,etc.)

      2 days
    • Buy Local Program: Planning & Implementing

      “Buy local!” It’s become an oft-heard motto in many communities, and for good reason. Money spent at local businesses stays in the community, generating local employment and prosperity; it supports the small and medium businesses that comprise the heart of our economy; and it tends to recirculate locally, multiplying the benefits.

      In this half day workshop, participants will learn how to plan and implement a Buy Local program that works for their community.

      The program will cover:

      • The benefits, economic and other, of buying local
      • Why people buy – or don't buy – local
      • Using principles of social marketing (not social media)
      • Examples of best practices, creative approaches and success stories

      “Planning and implementing a successful Buy Local program” is designed for community leaders, small business owners and anyone with a passion for building a stronger local economy.

      1/2 day
    • Get More Business

      The workshop is targeted both new and existing business owners who want to attract new customers and get more business from existing customers.

      Recognizing that many small businesses have limited advertising budgets, this workshop is designed to equip owners and managers with the practical knowledge and discipline to sell more with less. Facilitators will deliver simple yet innovative tools, strategies and activities to help you grow profitable and sustainable revenue.

      Learn how you can:

      • Attract New Customers
      • Sell More to Existing Customers
      • Create a Winning Sales Funnel and Better Manage Your Pipeline
      • Increase Frequency of Purchase and
      • Find the Ideal Customer
      1/2 or 1 day
    • Grant and Proposal Writing

      After identifying a need in a particular community or an opportunity for a new program, it’s essential to find the funds to make those aspirations a reality.

      A grant-winning proposal is similar to a sales pitch, from capturing the reviewer’s attention and demonstrating an understanding of the need, to persuasively presenting a solution.

      This hands-on workshop will focus on:

      • Conducting a needs analysis.
      • Crafting a compelling opening and presenting a solution.
      • Developing goals and measurements suited to the funder’s interests.
      1/2 day
    • Increase Your Visibility - Promote Your Business!

      TARGET AUDIENCE:

      This workshop is targeted to companies who have already identified the characteristics of their target market but now want to know the best way to promote to that group.

      DESCRIPTION:

      Choosing the best advertising or promotion medium is often difficult for small businesses. Where to spend it (direct mail, brochures, membership associations, newspaper, radio, etc.) and how much to spend are questions entrepreneurs often asked.

      This workshop will help you uncover:

      • Your objectives and your message
      • Branding’s role in business promotion
      • What makes for a great promotional tool (best practices)
      • Mass media strengths and weaknesses
      • How to develop good on-line promotional tools (best practices)
      • Strengths and weaknesses of other promotional options
      • The importance of evaluating and ROI
      1/2 or 1 day
    • Key of Success in Sales

      What makes the difference between a good salesperson and an exceptional salesperson? Personal skills; they have the greatest impact on clients.

      This workshop will focus on personal skills plus other important elements in making a sale:

      • The client and his/her decisions
      • A communicator who creates impact
      • Positive emotional relationships
      • The H index (Hunger)
      • The Dream Team
      1/2 day
    • Managing the Customer-Focused Experience

      Do you know how satisfied your customers are? Do you know how to keep them coming back? It is easier to keep a customer satisfied than to recruit a new one. Happy customers are excellent sources of referrals for new business and easier to upsell.

      Join us for this interactive workshop where you will:

      • Identify the touchpoints (phone, email, website, storefront, etc.) in the three stages of your customer relationships
      • Develop your customer service message and style
      • Define the experience you want your clients to have
      • Align your processes to ensure excellent customer satisfaction and more sales


      Optional: Participants are welcome to bring a real life customer service case of no more than 250 words with all identifying information removed.

      1 day
    • Selling Products/Services Online – How to start

      The online market place is becoming increasingly popular. Many companies have either shifted to selling their products in both their walk-in stores and online or purely online.

      If you’re looking for a way to sell your products and services online, there are many websites and tools available that make it easy for you to get started. You can also feature your products on your own website and via social media.

      This session is targeted to business owners or managers who are currently not selling online or have limited knowledge in how to start.

      Participants will learn:

      • How to best display products online on various sites
      • How to integrate online sales on their own websites
      • How to use online payment methods
      • How to use Social Media strategies to boost sales
      1 day
    • The Gift of Giving Great Service!

      In all businesses, one of the most important ingredients of the marketing mix for products and services is to identify and satisfy customer needs. High-quality customer service helps to create strong customer loyalty.

      By building a strong “culture of service” in your business, you will create a level of consistency at every touch point of the client’s experience, putting you above the rest!

      If you want to improve the level of service you offer, this workshop will:

      • Help you understand how you are perceived by your customers, your peers or your managers;
      • Give you a baseline in which to measure your own success in sales & service while defining your areas of “opportunities” for improvement;
      • Assist you in setting and establishing your own personal vision for giving great service in your business.
      1/2 day
    • Write the Winning Proposal


      Are you winning all the business you want? Do you waste time wondering what to include in your proposals? Do decision-makers understand why they need to choose you? You are not alone.

      Whether you are responding to a formal request for proposals (RFP) or preparing an estimate, you need a clear, concise document that speaks to customer needs, focuses on benefits, and offers an exceptional first impression.

      Join us for this hands-on workshop. Come prepared to work, as you will:

      • Save time by using a template approach
      • Identify the steps in preparing a winning proposal
      • Create a measurable three-point plan to improve your business proposals
      • Describe the information required in each part of a proposal
      • Apply effective writing principles

      Optional: If you would like feedback during class on a proposal, please bring two copies of one proposal with all the private information removed (costs, email, recipients, client, etc.).

      1 day

    Personal Effectiveness

    • Are You Managing Time or is IT Managing You?

      Are you always pressed for time? This action- packed “time management” workshop will teach you how to take action and change your life right away.

      In just 3.5 hours, participants will:

      • Understand the importance of clearly defined roles and responsibilities
      • Learn how to manage expectations using a set of take-away tools
      • Learn how to avoid “distraction delirium” and “inbox insanity” through quick-and- easy practices that can be applied to emails at work and at home
      • Using the PACE model, prepare a personal plan to further develop their time management competencies

      Recognize how the following approaches can be used to better manage time:

      • 18 Minutes
      • ABC Analysis
      • Biological Prime Time
      • COPE Technique
      • Eat the Frog
      • Eisenhower Method
      • Pareto Analysis
      • Pomodoro Technique
      • Time Boxing
      • Triage

      We will spend time practicing each of these methods during the workshop. Participants will leave with tools and resources to enable their continued use of these techniques after the workshop.

      1/2 day
    • Barriers & Solutions

      Each of us has certain (or even several) barriers; both professionally and personally.

      This workshop will enable you to better recognize these barriers and find the solution to eliminate them from your life.

      Many participants leave this workshop with a newfound way of looking at their barriers and their life in general.

      1/2 day
    • Improved Communication: Personality Dimensions

      Personality Dimensions is a human relations tool based on leading-edge research, which helps to explain what motivates behavior in people with different personalities or temperaments. Participants will learn:

      • The 4 different personality types
      • Discover which type of personality type represents them the best


      This new interactive human relations and communications process/model is presented in an informative, interactive, fun and self-discovery format. Where effective training and development is essential for meeting strategic objectives – an understanding of personality theory is a very effective tool in:

      • Facilitating team creation and building
      • Improving corporate communications
      • Enhancing customer service and satisfaction
      • Providing innovative solutions to problems by tapping into the creative energy of every temperament preference.


      Everyone can benefit from this workshop, including those working in customer service, human resources, upper-management and anyone who must collaborate with colleagues. This tool will be a definite asset to the participants’ work and personal lives.

      1/2 day or 1 day
    • Less Pressure, More Productivity

      The relentless pressure of running a business can lead to burnout. Being your best depends on the choices you make every day. Learn how to work smarter to increase your productivity, which in turn can strengthen your bottom line. You will:

      • Recognize the difference between pressure and stress
      • Identify strategies to work smarter in your own business
      • Learn how to delegate work effectively
      • Define ways to fill up your tank so you can do your best work
      • Develop a personalized plan to perform better at work
      1/2 day
    • Self Esteem

      The participants will learn about the basics of self-esteem and how to differentiate between self-esteem and self-confidence. They will learn how to develop their self-esteem and move forward in life.
      1/2 day
    • Stress Management

      This half-day workshop examines how unmanaged stress can impact our well-being, relationships, and productivity at work and beyond.

      Participants will discover a competency that is shared by happy people worldwide, that each of us can further develop to use for ourselves. They will learn and practice techniques that will help them respond to stress in a proactive, positive and confident manner.

      Participants will leave the workshop with:

      • An understanding that stress is a universal response that, when managed, is helpful in our lives
      • An improved ability to recognize the negative symptoms of stress in themselves and in others. Through in-session exercises, they will develop strategies to respond to these situations.
      • A takeaway guide with up-to-date resources and tools available for people feeling overly challenged with stress. We will encourage participants to personalize their guides to ensure they can serve as sources of inspiration and guidance in the future
      • Increased awareness of how personal experiences and characteristics influence individuals’ attitudes, perceptions and habits. Participants will complete confidential assessments identifying how they respond and cope with stress. They will analyze their personal information to develop a SMART plan focused on building upon their inherent strengths and capabilities to enjoy healthier and more satisfying lives.
      • And more...
      1/2 day
    • System of our beliefs

      The System of our Beliefs Workshop follows the Barriers and Solutions Workshop.

      This workshop will enable you to deepen your understanding of and put into practice the system of our beliefs.

      You will learn how to replace your limiting beliefs with positive and constructive beliefs.

      This session will require a great deal of self-reflection and introspection.

      1/2 day

    Project Management

    • Grant and Proposal Writing

      After identifying a need in a particular community or an opportunity for a new program, it’s essential to find the funds to make those aspirations a reality.

      A grant-winning proposal is similar to a sales pitch, from capturing the reviewer’s attention and demonstrating an understanding of the need, to persuasively presenting a solution.

      This hands-on workshop will focus on:

      • Conducting a needs analysis.
      • Crafting a compelling opening and presenting a solution.
      • Developing goals and measurements suited to the funder’s interests.
      1/2 day

    Strategic Planning

    • Balanced Scorecards: A Leadership Approach

      Could your business be more successful if you could somehow better communicate its strategy to your employees?

      Even if everyone is working hard, how can you be sure that everyone understands what you are trying to accomplish? And how do you align your employees on the key measures that make the difference in your business?

      A Balanced Scorecard approach is an effective tool to ensure everyone in your organization is aligned on the most important parts of your business.

      This system is most effective when the scorecard effectively cascades down to the business and support unit level, including individual levels, so that accountability is created from top to bottom in your organization.

      Target Audience: business owners, managers or supervisors with 10 + employees

      At our workshop, expert consultant Dale Thibodeau will guide you to practical, ready-to-use solutions to focus on your most important issues and learn how to spend more time working “on” your business rather than working “in” it.

      In just one day you will learn:

      • How to create a strategy map in a cause-and- effect chain
      • How to use the Balanced Scorecard as a strategic performance management tool
      • How to implement cascading accountability in organizations
      1 day
    • Building a Business That People Will Want to Buy.

      Learn how you can make your business attractive to buyers, increase profits and reduce the time and effort you put into managing your small or medium sized business.

      This three-hour workshop teaches attendees what scares off buyers and how to employ a strategy to not only increase the value of a business in the eyes of a buyer but make more money and free up more time in the present.

      The workshop is intended for current and future entrepreneurs. Students will learn Barnett’s 12+1 step program for systematizing a small business that is already operating day-to-day.

      This workshop is for you if:

      • You want to buy or start a business or already own one.
      • You want to make your business more profitable.
      • You want to make your business easier to manage.
      • You want to increase your vacation and family time while being a business owner.
      • You want to ensure your business will sell quickly and for the best price when the time comes to sell.


      OVERVIEW OF SEMINAR

      • What do buyers look for?
      • How are businesses valued?
      • What problems keep buyers from moving forward?
      • How can we make the business more attractive?
      • How can we implement business management systems quickly and easily with minimal interruption in our opertion?
      • David Barnett's Secret 12+1 step business systematization process.
      1/2 ay
    • Buying an Existing Business

      Why start from scratch? Buying an existing business can offer you a head start in the world of business ownership.

      In this workshop participants will learn:

      • The advantages of buying an existing business over starting a new business
      • The difference between a buyer-lead acquisition process vs. a seller initiated process
      • How to approach a potential opportunity using intermediaries
      • The key information for analysis, due-diligence and determining a fair value
      • How to finance the purchase
      • Which experts to involve and when you will need them, such as accountants, lawyers, brokers, bankers, etc.
      1/2 or 1 day
    • Starting a Business in New Brunswick

      Today’s business landscape is a rapidly changing one. Globalization and online trade has resulted in competition and markets which are no longer located down the street, within the province or even on the continent. Product life cycles have reduced from decades to months. Product development cycles have reduced from years to months.

      Highly skilled employees are available but there is intense competition to attract and retain them. ‘Career’ employees are a thing of the past.

      These dynamic conditions reinforce the fact that in today’s business environment, the need to be aware of current challenges and ability to develop appropriate strategies is of paramount importance to new entrepreneurs looking to start a successful business.

      Learn how Awareness and Planning can provide you with valuable tools as you move to launch your new enterprise.

      Summary of the topics covered:

      • Idea Generation and Market Research
      • Choosing a Location
      • Structure / Registering & Choosing a Name
      • Hiring Local Staff Professional Services that can help
      1/2 day
    • Steps to Business Exit/Succession Planning: Winding Up or Winding Down Your Business

      Many people plan to get into business but very few take the time to plan how they will get out. Proper planning can ensure that you have as many options available to you as possible.

      This session will examine:

      • timeline to consider for retirement
      • how to calculate business value/worth
      • selling to outside buyers vs. inside buyers
      • how transitioning differs from selling liquidating a business
      • your goals in succession

      Whether you plan to retire or sell your business in the near future or in 5 or 10 years, this workshop will provide you with valuable information through real-life examples and demonstrations.

      1/2 day
    • The Strategic Business Owner

      As a small business owner do you find yourself spending more time working “in the business” and not enough time working “on the business”? This puts companies at risk.

      Without strategic direction, can you keep your business on the right track, seek competitive advantages, or avoid missed opportunities?

      This workshop will help you develop habits by providing tools, techniques, and advice on how to think and act strategically in your business.  Topics include:

      • clarifying the notion of working “on the business” vs. working “in the business”
      • top practices of the "strategic business owner"
      • inventory of the essential qualities and skills
      • a self-assessment exercise for a personal improvement action plan
      1/2 day or 1 day